The questions DTC founders
actually ask before they hire.
Short, plain-language explainers on how fractional paid media works for DTC e-commerce brands. No fluff, no gated PDFs. The same answers I give on a first call, written down.
What is a fractional paid media operator?
What the role is, what it includes, and the spend range where it makes more sense than an agency or a full-time hire.
Read the guide → 02 / MethodIncrementality-based media buying, explained.
Why last-click ROAS misleads, and how blended MER, contribution margin, and conversion lift tests give you the real picture.
Read the guide → 03 / ComparisonFractional vs agency vs in-house.
A direct comparison of the three ways to run DTC paid media, and which fits at which stage of spend.
Read the guide →Meta ads for Reg CF, Reg A and Reg D raises.
What changes when the product is an investment: the ad category Meta requires, and how to get funded investments back into Meta so it can find more of them.
Meta's Financial Products and Services ad category, explained.
What it requires for Reg CF, Reg A and Reg D raises, what targeting you lose, and how to run investor ads that still work.
Read the guide → 05 / TrackingSending DealMaker checkout events to Meta.
How to map DealMaker's four checkout steps, send funded investments server-side, and stop Meta double counting investors.
Read the guide →
Past the reading,
ready to talk?
If you are spending $25K+/month on Meta and your dashboards are starting to disagree with your bank account, tell me about the account. I reply within two business days.