// Guides
The questions DTC founders
The questions DTC founders
actually ask before they hire.
Short, plain-language explainers on how fractional paid media works for DTC e-commerce brands. No fluff, no gated PDFs. The same answers I give on a first call, written down.
01 / Definition
What is a fractional paid media operator?
What the role is, what it includes, and the spend range where it makes more sense than an agency or a full-time hire.
Read the guide → 02 / MethodIncrementality-based media buying, explained.
Why last-click ROAS misleads, and how blended MER, contribution margin, and conversion lift tests give you the real picture.
Read the guide → 03 / ComparisonFractional vs agency vs in-house.
A direct comparison of the three ways to run DTC paid media, and which fits at which stage of spend.
Read the guide →
// Apply
Past the reading,
Past the reading,
ready to talk?
If you are spending $25K+/month on Meta and your dashboards are starting to disagree with your bank account, tell me about the account. I reply within two business days.