Nine years in Meta Ads Manager. Six running DTC at the agency level.
Hey - I'm Justin. I started Regis Social Media in 2023 to run paid media the way I always wished agencies would: operator-led, transparent, and explicitly transitional.
Spend and brand counts are cumulative across every account I've personally run, including agency roles. Tenure is the average across 10 RSM client accounts.
The agencies that taught me how to do this work right also taught me why most agency relationships fail. RSM is what I built after I'd seen both sides.
The longer version.
Six paragraphs on where the reps were earned, why I left, and what I'm working to build now.
I've spent 9+ years inside Meta Ads Manager - and the last six of those running accounts for DTC e-commerce brands at the agency level and on my own.
Most recently I was a Senior Paid Social Media Buyer II at Common Thread Collective, one of the more rigorous DTC growth agencies in the U.S. CTC was where I learned what "good" actually looks like at scale: weekly cross-buyer audits (we called them "Whack An Ad"), tight measurement discipline, and a media-buying culture that didn't tolerate vibes-based decisions.
Before CTC I was Director of Paid Media at Fox Digital, where I managed a team of six junior buyers and coordinators and built the training systems that scaled monthly ad spend across the agency's client roster.
I started Regis Social Media in January 2023 because I wanted to run accounts the way I always wished agencies would: operator-led, transparent, and explicitly transitional. When my clients are ready to bring paid media in-house, I help hire and train the people who'll replace me.
I'm a Meta Blueprint Certified Media Buying Professional and a TikTok Certified Media Buying Professional - Meta is the channel I lead with; TikTok is where I extend the strategy when it makes sense. I host the CTA: ROAS Shinobi Optimizations For Meta podcast (currently between seasons).
Based in West Los Angeles, CA. Outside of work I practice Tai Chi and Bo Staff martial arts - both of which, as it turns out, train roughly the same patience required to debug a CAPI integration at midnight.
Where the reps were earned.
Five stops, nine years. Every account I run today carries lessons from each.
Founder & Paid Media Operator Regis Social Media
Fractional growth leadership for DTC e-commerce brands. Operator-led engagements built around month-to-month accountability, written audits, and explicit in-house transitions. Lead channel: Meta. Secondary: TikTok.
Senior Paid Social Media Buyer II Common Thread Collective
Ran Meta accounts for DTC brands at one of the more rigorous growth agencies in the U.S. Co-hosted "Whack An Ad" - weekly cross-buyer account audits where every senior buyer's account was put on the table. The culture didn't tolerate vibes-based decisions. That's where the measurement discipline came from.
Paid Media Supervisor Canvas Worldwide and Revolution Media (Omnicom)
Enterprise-level account management on a national car brand. Holding-company scale, holding-company process. Useful for learning how big budgets get governed, and for seeing how much faster a DTC account has to move.
Director of Paid Media Fox Digital, LLC
Managed a team of six junior buyers and coordinators. Built the training systems and operational processes that scaled monthly ad spend across the agency's client roster. First exposure to the gap between what an agency promises in the pitch and what gets delivered after kickoff - and what it takes to close it.
Digital Marketing Manager AdvertiseMint
Where I got into the industry. First accounts inside Meta Ads Manager.
Two I lead with.
Six I'm fluent in.
Certifications aren't strategy - but they're a baseline. The two below are the ones I run accounts on every day.
Why should you trust me?
You probably shouldn't. Not yet.
If you're reading this, there's a good chance someone already told you they'd take care of your account, and then didn't. The reports looked fine until they didn't. Money kept going out, and nobody could tell you what it was buying.
I get it, and I'm not going to ask you to take my word for anything. I learned early that the gap between the pitch and what happens after kickoff is where most agency relationships break. At Common Thread Collective, every senior buyer's account went on the table every week in front of the other buyers. That's where I learned that trust isn't something you ask a client for. You earn it by making your work easy to check.
So here's what you can check.
At the end of week one you get a written audit, and it's yours whether you stay or not. Every week you get a report built on the numbers your business runs on, like blended MER, CAC and contribution margin, not just what Ads Manager says about itself. You talk to me directly, on whatever your team already uses, because I'm the one running your account. There's no account manager in between. And after the first 30 days you can leave on 30 days' notice. There's no annual contract holding either of us in place, so I have to earn the next month, every month. And when you're ready to bring this in-house, I'll help you hire the person who replaces me. That's the plan from day one, not a threat I hold back.
Meta Certified and TikTok Certified.
For the record: 9+ years in Meta Ads Manager, $175M+ in DTC ad spend managed, and 40+ brands, cumulative across every account I've personally run, including agency roles. Across 10 RSM accounts, clients stay 18 months on average, on month-to-month terms where they're free to leave any time.
It's your money. I'd rather tell you a campaign isn't working than let it keep spending so the report looks busy. If you're too small for me to help yet, I'll say so on the first call. If a channel isn't one I'd run well, I'll point you to someone who can.
Trust goes both ways, so here's what I ask in return. Ask every question you want, and check my work as closely as you like, because the reporting is built for exactly that. The first 30 days are for fixing what's already there, and some numbers may shift as tracking gets cleaned up. What I ask is that we judge changes on the timeline they need to show results, not day to day. And when the data says something, we both listen.
I can't promise you a number. Nobody honest can. What I can promise is that you'll always know what your money is doing and why.
Don't just take it from me. Here's what people I've worked with have written about me on LinkedIn.
“Justin was the paid social lead on our account and a big driver to the success we're having today in that channel. He was able to communicate clearly our wins, losses and opportunities, and explain his strategic thinking and the direction our account was heading. You could tell he was personally invested in our success.”
“As a strategist, there's nothing greater than having a buyer dedicated to solving the same problems as you. Justin is not only an excellent practitioner through paid media, but also a strong communicator of complicated things. He's a paid-media ‘total package.’”
“Justin quickly became a leader in the paid social department and worked on some of our biggest accounts. He had a great energy on every internal call and was always seeking to improve himself and those around him.”
“Justin is a really great media buyer. I worked with him on multiple accounts as a Creative Strategist and his identification of opportunities in accounts was always invaluable to me.”
Want to talk?
So do I.
Tell me about your account, your spend, and what's not working. I'll reply within two business days - whether or not we end up working together.