Given enough time and budget, most accounts find their footing. The cost is everything you spend while they're finding it. My job is to shorten that stretch.
The closest comparison is a physical therapist. I find what's wrong, treat it while you keep moving, show you the progress every week, and when you're ready to bring this in-house, I help you do that. Here's what that looks like on the calendar.
A written diagnosis. I audit the tracking (pixel, Conversions API, attribution settings), the account structure, the creative, and what's already been tried. You get it in writing at the end of week one. It's yours whether you stay or not.
The account keeps earning while it gets fixed. I don't pause everything to start fresh. Changes happen inside a running account, in measured steps.
A report you own, built on the numbers your business runs on: conversions, cost per conversion, blended MER (revenue against total ad spend) and contribution margin, not just what Ads Manager says about itself. It comes as a short presentation we walk through or filled straight into a spreadsheet you already use.
You talk to me directly, on whatever your team already uses: Slack, email or text. There's no account manager in between. When something meaningful changes in the account, you hear it from me before you see it in the numbers. The routine detail waits for the weekly report, so you're not buried in updates.
Discharge. When it makes sense to bring paid media in-house, I help hire and train the person who replaces me. The data and the record stay with your business.
Before I touch a budget, I audit the account and the tracking: pixel, Conversions API, attribution settings, campaign structure, and what's already been tried. You get a written audit at the end of week one. It's yours to keep either way. Then I rebuild whatever needs it.
With clean data coming in, I start testing new angles and ad formats, with clear rules for what stays and what gets cut. This is where most of the real gains in a Meta account come from now.
Budget moves toward the ads and audiences that are converting. Increases happen in measured steps, so costs don't spike and the account stays stable.
Each week you get a clear read on one question: are conversions, whether leads or purchases, going up while the cost of each one comes down?
It comes in whatever form is most useful to your team. That can be a short weekly presentation we walk through together, or the numbers filled straight into a spreadsheet you already use.
Either way, the data is yours. It stays with your business, and it builds into a record you can use long after any one campaign. I'm here to help you interpret it.
I see what happens inside the ad platforms. What happens after a lead comes in, I only see if you share it. If your team can tell me which leads turned into sales, even in a simple shared sheet, I'll build it into the report.
A lot of agencies charge a percentage of ad spend. That means their fee goes up every time your budget does, whether or not the extra spend is paying off.
I charge a stable monthly retainer instead. My job is to scale your spend while performance improves. When that happens, the gains should go to your business, not to a bigger fee.
You know exactly what you're paying each month, and I put it in writing before we start. After the first 30 days, it's month-to-month on 30 days' notice.
Outside the retainer, I'm open to special projects on a case-by-case basis.
Touring sports event promoter
$52 → $25 per registration
Cost per registration fell by more than half in 8 months, and held there while the budget tripled.
Start, month-3 and end cost values are actual. The month-to-month shape in between is approximate. Spend is shown relative to month 1.
DTC outdoor gear brand · high-ticket products
CPA cut 50%
Purchases more than doubled through the holiday season, compared with the holiday season before. The account runs about $100K a month outside the holidays.
Meta Certified and TikTok Certified.
To be upfront: this works best for brands spending $25K or more a month on ads, not counting fees. Below that, I may not be the right fit just yet.
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