// Case Studies 02 — DTC · Sunglasses

Maui Jim's Success With Regis Social Media

Maui Jim partnered with Regis Social Media to profitably fix an AOV leak that a legacy attribution setup was hiding.

Diagnosed a slow AOV decline traced to a 7DC/1DV attribution setting misrepresenting conversion value

Transitioned the account to 7DC-only attribution

Lowered CPA and lifted AOV in-platform

Reduced overall CAC as a direct result of the corrected read

Headline result

Attribution

Optimization

Supporting

AOV

Stabilized

Supporting

CAC

Reduced

Are you ready to get results like this?

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